At Children’s Hospital Colorado, I developed advertising and internal communication collateral that supported both patient-facing initiatives and hospital staff operations. My work focused on translating complex information into clear, approachable visuals—from campaign materials that engaged families to system-based collateral that helped staff communicate more efficiently across departments. By designing with both empathy and functionality in mind, I ensured that every piece not only aligned with the hospital’s mission but also improved clarity, consistency, and ease of use in high-stakes environments. This experience sharpened my ability to create design systems that balance human connection with real-world usability.