It's very easy to get caught up in the superficial life we create that we ignore the fact that it's the very thing that can makes us forget ourselves and make us burn in our desires. This hairspray bottle symbolizes that self-destructive burn, brought to life through typography designed as fiery flames. The feelings that make us "hard as stone," have "no gratitude" and are trapped in "narcissism" are visually echoed by the type along the sides of the box, resembling prison bars. It’s a powerful reminder of how greed of "beauty", "smartness", "money", "health, "career" can imprison us in our own making and burn up in flames. Spot these words in the flames, but be careful you just might burn.