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YOU HAVE THE CHEESE TOUCH!
What would you do if you found a slice of cheese on the floor of a grocery store? Be careful what you might contract.
A witty advertisement campaign for Tillamook which encourages cheese sales for the brand through grocery stores. By creating awareness on real cheese theft data points I designed quirky data visualisations on how stealing cheese will affect their bodies in a surreal manner to spread awareness and keep audiences engaged and interested.
[ Year ]
2024
[ Type ]
Advertisement
[ Industry ]
Food




*Hypothetical Campaign.

Online cheese searches by country:
Growth value of cheese stolen over the years:
How often is cheese consumed in households?
2010
2018
2022
$ 1,000,000
$ 100,000
$ 75,000
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