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YOU HAVE THE CHEESE TOUCH!

What would you do if you found a slice of cheese on the floor of a grocery store? Be careful what you might contract.

A witty advertisement campaign for Tillamook which encourages cheese sales for the brand through grocery stores. By creating awareness on real cheese theft data points I designed quirky data visualisations on how stealing cheese will affect their bodies in a surreal manner to spread awareness and keep audiences engaged and interested. 

[ Year ]

2024

[ Type ]

Advertisement

[ Industry ]

Food 

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*Hypothetical Campaign.

Online cheese searches by country:

Growth value of cheese stolen over the years:

How often is cheese consumed in households?

2010

2018

2022

$ 1,000,000

$ 100,000

$ 75,000

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devikakulkarni.com
+1 912-482-5300
Savannah, Georgia

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